Meet the New Metric of Marketing Success [Video]

Marketing success metrics are quantitative measures used to gauge the effectiveness of marketing strategies and campaigns. These metrics help in assessing ROI, customer engagement, brand awareness, and overall market impact. Content Marketing Institute has published a new video ‘Meet the New Metric of Marketing Success’. The CMI team says, “The AI era has ushered in a new metric of marketing performance: Share of Model (SoM). It aims to comparatively gauge a brand’s value by its mentions on one or multiple large language models (LLMs). The specific definitions and how to calculate... [...]