Fortin says, “Using italics, bolds, highlights, etc to add emphasis in copy is a powerful tool. But use too much, and you are actually creating the opposite effect — everything looks the same and nothing is emphasized. So you must emphasize judiciously and strategically. However, some have suggested that emphasis should be avoided completely. One copywriter suggested that words alone should convey the message. He referred to formatting as “speed bumps,” which reduce usability and readability”. Why Some Friction in Sales Copy is Good Michel Fortin’s Blog  [...]

Michel Fortin’s latest article is titled “Three Elements to Master in Copywriting”. Fortin says, “Check out this short video I uploaded today. In it, I cover the three essential elements of any sales copy. And they’re not what you think! In other words, writing compelling copy that sells like crazy is not about perfect spelling, punctuation, or grammar. It’s not even about headlines, prices, or bullets! These three elements drive any piece of copy you write, from salesletters to social media ads. Master these three elements and your copy will convert significantly... [...]

Michel Fortin’s latest blog post is titled “We’re Changing Gears Because”. Fortin says, “We’re kicking ourselves. Hard. Why? Because we’ve recently discovered a multimedia-based learning platform that independent trainers can upload their classes to, sell with, and even promote through using this site’s generous affiliate program. (It feels weird saying we “discovered” it, because they’ve been around for a while”. We’re Changing Gears Because Michel Fortin’s Blog  [...]

Michel Fortin’s latest blog post is titled “Laptop Thief Helps Create Webinar Series”. Fortin says, “A week ago, thieves smashed into our car while in Montreal and stole our laptop (my wife’s main work computer), and my daughter’s purse, credit cards, and cell phone. Plus, it was raining hard. My poor wife had to stick garbage bags with duct tape to cover the broken rear window, which now rested in millions of pieces on our car seat, while she attempted the three-hour drive back”. Laptop Thief Helps Create Webinar Series Michel Fortin’s Blog  [...]

Michel Fortin’s latest blog post is titled “How to Hook (More) Copywriting Prospects”. Fortin says, “The other day, an aspiring copywriter asked me a question that I hear all too often:“How do I distinguish myself from other copywriters?” The answer is not an easy one. It takes some thought, some time, and perhaps some inspiration. But time after time, I have found that most people tend to overlook one of the most effective and frequently used copywriting and marketing tools. And that’s your “Unique Selling Proposition,” or USP”. How to Hook (More) Copywriting... [...]

Michel Fortin’s latest blog post is titled “I Finally Launched FortinPress!”. Fortin says, “Would you like to know how my websites get tens of thousands of visitors each month, without any marketing? After months of postponing my much anticipated WordPress webinar series, I’ve finally launched it! I call it “FortinPress.” FortinPress is a series of six online class, where I share how I configure my websites, how I tweak and design them, and how I customize them to boost their traffic potential”. I Finally Launched FortinPress! Michel Fortin’s Blog  [...]

Michel Fortin’s latest blog post is titled “Risk-Reversal’s Role Reversal”. Fortin says, “The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale than the purchaser of your product”. Risk-Reversal’s Role Reversal Michel Fortin’s Blog  [...]

Michel Fortin’s latest blog post is titled “Risk-Reversal’s Role Reversal”. Fortin says, “The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale than the purchaser of your product”. Risk-Reversal’s Role Reversal Michel Fortin’s Blog  [...]

Michel Fortin’s latest blog post is titled “Get More Done Faster With These 6 Tips”. Fortin says, “The other day, one of my coaching students emailed me about his dilemma — something that’s all too common in our business. “Too many times,” he said, “I’ve known what I needed to do, and I always end up waiting weeks on end to do it.” He asked, “How do you cope with procrastination?” Procrastination is indubitably the copywriter’s most stifling problem”. Get More Done Faster With These 6 Tips Michel Fortin’s Blog  [...]

Michel Fortin’s latest blog post is titled “My 2012 Predictions Are In…”. Fortin says, “Ah, yes. The new year is right around the corner. I’m no futurist by any stretch, but I do observe and notice trends. And I love talking about how these trends are going to shape the business world. So in keeping with that famed tradition on MichelFortin.com since I wrote The Death of The Salesletter, here are some of my predictions based on simple observations”. My 2012 Predictions Are In… Michel Fortin’s Blog  [...]