Michel Fortin’s latest blog post is titled “When And How To Use An Alias In Business”. Fortin says, “A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a fictitious character enjoying the benefits of your offer?” When And How To Use An Alias In Business Michel Fortin’s Blog  [...]

Michel Fortin’s latest blog post is titled “Live Every Day As if It Were Your Last”. Fortin says, “If you’ve been wondering why I haven’t blogged lately, there’s a reason. It’s a reason I wish I would never have to use. But it’s also an honor and a privilege. It started when my mother decided to take some time off. She’s 67 and retired now, but she still works for the school board as a secretary. Sometimes, she takes on part-time jobs and side projects during the evenings and weekends. And this, while helping my diabetic sister and raising two grandchildren”. Live... [...]

Michel Fortin’s latest blog post is titled “New Blog Design Now With Comments”. [Michel Fortin’s Blog] […]  [...]

Michel Fortin’s latest blog post is titled “Satyagraha, Your Secret Marketing Weapon”. [Michel Fortin’s Blog] […]  [...]