Sean Donahoe launched his Yellow Brick Formula Live Masterclass yesterday. The launch only lasts a few days since the actual class starts Monday. Yesterday’s introductory training was big: big attendance, big ideas, and big opportunity. In marketing, there an important term, Unique Selling Proposition (“USP”). It’s what makes your offer different and unique; why people should choose your offer. For Yellow Brick Formula, the USP is this: You don’t have to master a dozen skills or spend hours stuck to your screen. This method is all about one skill. Master it and say... [...]