Expansion and wider reach are some of the basic reasons why we opt for content marketing. There are several techniques you can brainstorm and improve content marketing, mind mapping is one of them. Content Marketing Institute contributor Carlijn Postma has published an article featuring five steps to mind map your content and increase its reach. She says, “Let me walk through the process with the example of a video presentation I did for the hybrid Content Marketing World event in 2021: What If Creating Single-Use, Disposable Content Were a Crime? Decipher content mapping In this case, I... [...]