Apple watch: New mobile platform for marketers to target

Marketers are beginning to see value in having apps that run on the Apple Watch. This trend is at the very beginning stages, but over time, you will more marketers see the value in attracting the affluent customers who own an Apple Watch. Of course, the small screen size is technically challenging. Squeeze as you might, there’s not a lot of space to work with. It is big enough to show area weather information or to show stock market averages or quotes for individual stocks. But you can’t show much more than that at one time. To some degree this limitation can be overcome through scrolling... [...]