Everything You Need to Know about Mobile Conversion Rate

Mobile conversion rate refers to the percentage of mobile visitors that complete an action on your mobile website or mobile app that you define as valuable to your business. HubSpot contributor Lauren Hintz has published an article explaining mobile conversion rate and how to increase it. She says, “By switching to mobile smart forms, we managed to decrease bounce rate (and therefore increase conversion rate) on each landing page tested by an average of 27%. Bounce rates that were previously between 50-90% are now between 20-50%. Visitors now have a smoother experience and are less likely... [...]