The latest article on ‘MarketingProfs’ is titled “What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns”. Gregory Kennedy says, “Some 19,464 North American marketers were surveyed recently by Act-On about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. The top 5 technologies that marketers use are email marketing (77%), social media (72%), website visitor tracking (51%), CRM (40%), and webforms (34%), reports Act-On. And what are the greatest challenges marketers face?”. What... [...]

The latest article on ‘MarketingProfs’ is titled “Six Trends for 2014 in Mobile Marketing and Advertising”. Gregory Kennedy says, “With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an emerging channel. Along with social media, it’s become an essential part of every digital marketer’s strategy: 2013 was, finally, the year of mobile. The long predicted shift in the industry occurred as category leadership shifted from pure-play mobile companies to digital media leaders such as Facebook and Google. The launch and huge success of Facebook’s... [...]