A Mobile Marketing Lookbook of Lifecycle Campaigns [Guide]

Digital Marketing Depot has published a new guide ‘From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns’. The DMD team says, “In this guide, Iterable dives deep into how to gain a competitive advantage by putting joy at the center of your cross-channel strategy, while paying attention to the most popular mobile channels. In this guide, you’ll learn: More about Welcome, Loyalty, Abandonment, and Re-engagement campaigns From brand names about how they built their mobile marketing strategy Why joyful experiences are what build brand loyalty.” From... [...]