The Modern Customer Data Platform [Report]

MarketingProfs has published a new report ‘The Modern Customer Data Platform: Why You Need One Now and What You Need to Know’. The MarketingProfs team says, “A lot has changed in the last few years. Is your MarTech stack ready for what’s next? The Customer Data Platform (CDP) is a crucial part of your MarTech stack, yet only 10% of CDP users feel their current platform meets their needs. And just 1% believe their CDP will meet their future needs. (Uh-oh.) Download The Modern Customer Data Platform: Why You Need One Now and What You Need to Know, from Snowflake and discover... [...]