The State of Modern Marketing Data Standards [Report]

Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns. MarketingProfs has published a new report ‘The State of Modern Marketing Data Standards’ featuring seven steps to raising ROI with standardized data. The MarketingProfs team says, “This free report also presents seven steps for implementing data standards at your company to increase your marketing ROI with better targeted ads, less wasted ad spend, and better attribution. Download... [...]