A Modern Understanding of SEO

Kevin Indig has published a detailed note on search engine optimization titled ‘A modern understanding of SEO’. He says, “A couple of years ago, I changed the way I think about SEO. Before Google engineers started to use machine learning for “the core ranking algorithm” – it must have been around 2016 – SEO was like a blueprint for me. I knew how things were supposed to be for a site to rank well, and my challenge was to execute against that vision. Today, I don’t think like that anymore. I still have a rough map in my mind. I know content, backlinks, titles, and user... [...]