The latest ‘Econsultancy’ blog post is titled “What can marketers learn from segmenting their social audiences?”. Azeem Azhar says, “Segmentation is one of the key weapons of the success marketer. It’s allowed them to get the right messages and products to the right people. It’s a core part of the marketer’s tool kit. So what can marketers learn from segmenting their social audiences?“. What can marketers learn from segmenting their social audiences? ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Google reveals most popular search queries in 2013”. David Moth says, “In the same way that Beyonce flung out her fifth albumunexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning. Although it has almost no impact or relevance for ecommerce and digital marketing it still gives a fascinating look into what have been the most popular topics of the past 12 months, and as such I have no qualms about publishing it here on the Econsultancy blog“. Google... [...]