Ryan Stewart says, “In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group. What are the benefits of building a Facebook Group? Before I tell you how to build one, I quickly need to talk about why you should build one. Facebook might not be “cool,” but it’s crazy effective All the kids left Facebook years ago for Instagram (now Snapchat) and a number of businesses gave up on Facebook marketing efforts when “organic reach” plummeted. Despite this, there are still hundreds of millions of users still on Facebook. In... [...]

Kelsey Reaves says, “The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. Our outreach team at Modernize recently found ourselves in this position. In need of a new email automation service, we were eager to explore and test out new tools to see what improved our overall outreach system. Modernize is in the home improvement space, and we focus heavily on energy efficiency and green living — thus, we target lots of green blogs, solar websites, etc. Our aim at Modernize is to be a resource... [...]

MOZ team says, “It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional Whitebeard Friday, Rand explains why it’s important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand“. Giving Searchers a Reason to Prefer Your Brand MOZ Blog  [...]

Alan Coleman says, “By now, we’re all pretty used to Knowledge Graph results in the SERPs. But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results? In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs and raises the question of Google’s role in an increasingly app-centric world“. In-SERP Conversions: Dawn of the 100% Conversion Rate? MOZ Blog  [...]

Dr. Peter J. Meyers says, “As part of the MozCast 10K (a 10,000-keyword daily Google tracker), we keep a close eye on the domains with the most page-one Google real-estate. As of December 1st, these were the “Big 10”. “Share” represents the percentage of total results each domain has across the entire data set. Of course, absolute rankings can vary a lot depending on the data set, but what’s more interesting is how any given brand moves over time. We watch day-to-day movements closely as search marketers, and often track winners and losers when Google announces... [...]

Roy Hinkis says, “Last month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app. So, what does that actually mean? The game-changing implication is that when you search Google from your phone or tablet, app-only content will “stream” directly to your mobile device — even if you don’t have the app installed. Thus, if I search for the key phrase “hotel tonight in Chicago,” I’ll see results from mobile apps that aren’t installed... [...]

MOZ team says, “You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s BritishWhiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details“. What You Need to Know About Accelerated Mobile Pages (AMPs) – Whiteboard Friday MOZ Blog  [...]

Dr. Peter J. Meyers says, “It’s been 3 1/2 years since we launched the MozCast project, and one request I hear a lot is if we can make more than 30 days worth of data available. So, working with Dave Snyder and the team atCopyPress, we’ve put together the highlights of 2014 and 2015 — the confirmed algorithm updates you already know, and the ones you might have missed. The data is mine, but credit for everything else goes to CopyPress (Thanks, Dave!). If you have any questions about specific events or dates, feel free to comment, and I’ll do my best to follow up with any... [...]

Ciaran Murphy says, “Today, we’re talking about June 25th, 2015: the day Google AdWords changed forever to allow Analytics remarketing audiences to be available for advertisers on search. In our video blog, we’ll begin by telling you why this is important and explain some problems it solves. We’ll give you some examples of how you can use RLSAs, along with four benefits of using them. We’ve also included a simple example of how you can create one audience. And we’ll conclude with the sequel to The Day Google AdWords Changed Forever. This video is about 25 minutes... [...]

Mackenzie Fogelson says, “In 1989, I was conquering the eighth grade with a pair of Hammer pants, big bangs, and a stockpile of Aqua Net hairspray. During class, notes would be passed so friends could arrange to drink Dr. Pepper, eat Skor Bars, and play Debbie Gibson’s Electric Youth album on a ghetto blaster after school. On a real good day, there’d be a message from the guy I was “going with” on the answering machine when I got home. Luckily for us, since the late 80s, the pace at which technology has evolved is astounding. If I want, I can get fashion advice from people all over... [...]