Erica McGillivray says, “It’s October 26, 1985. The top song in the United States is Whitney Houston’s “Saving All My Love for You.” The top weekend movie at the US box office is “Jagged Edge,” starring Glenn Close and Jeff Bridges. And Marty McFly was about to travel back in time in “Back to the Future.” Yes, for any Mozzers who do not know, Back to the Future Day—the exact date when Marty went to the future in the sequel to the original film—is today! Also in the mid-1980s, the Internet was largely confined to the US military and large... [...]

Mark Traphagen says, “Recently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that herecommended webmasters not remove the rel=author tag from their site content. Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for content using the tag. Google ended support of this feature in August 2014. The phrase that made everyone sit up and say, “Did he just say that?”... [...]

Erica McGillivray says, “I love working with all kinds of speakers at Moz, whether for big shows like MozCon or our biweekly webinars, Mozinars. I also get out there and speak myself. Many people ask me how to become a speaker in our industry or if they can speak at one of Moz’s events. The truth is, speaking is hard. And putting yourself out there is awesome. So, you’re ready to take a step toward being onstage. What should you be doing? Have a speaking goal A speaking goal will keep you focused on what you want to get out of speaking. Goals may vary event to event, or encompass... [...]

Eric Enge says, “When you first start in content marketing, you usually have little to no audience of your own for your content. If you’re a major brand, you may be able to develop this quickly, but it’s still extremely helpful to get visibility on third-party sites to grow your reputation and visibility as a producer of fantastic content, and to also net links to your site. This can come in the form of third parties linking to content on your site, or getting guest posting or columnist opportunities on those sites. A key stage in that process is creating a pitch to the site... [...]

MOZ team says, “It’s a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site’s content? Whether you’re riding the wave of a successful post or improving what you’ve done before, republishing is something that should be on your mind and your to-do list. And what’s more, Google will actually reward you for doing it! In this Whiteboard Friday, Rand explores the how and why of republishing, helping you set goals for yourself and your content“. Why Google Rewards Re-Publishing – Whiteboard Friday MOZ... [...]

Marie Haynes says, “Thin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don’t have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google’s Panda algorithm. The duplicate content monster Recently, Google employee John Mueller ran a webmaster help hangout that focused on duplicate content issues. It was... [...]

Paddy Morgan says, “Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links as they can with no regard for the quality of those links. Back in the early days of search engine optimization, it was pretty much a free-for-all because the search engines were not as good at determining the quality of a link. Even the introduction of PageRank,... [...]

Carson Ward says, “A friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this: “* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that your site looks good on all devices, and it may help increase mobile rankings.” And that was it. A bullet point that says “build... [...]

MOZ team says, “This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow“. Remarketing to People That Have Already Visited Your Website MOZ Blog  [...]

Anthony Coraggio says, “Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log. The philosophy of orderly management Good Adwords management is an exacting science—every tweak and change made should be for a specific reason, with a particular... [...]