Discovering the Brain Science That Drives B2B Buyer Behavior [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Discovering the Brain Science That Drives B2B Buyer Behavior’ featuring Nancy Harhut. George B. Thomas says, “For all of our technological and social advancements, we humans haven’t changed much in how we make decisions—and that includes B2B buyers and buying groups. “We think they’re making these very well-thought-out, well-considered decisions, that they’re making decisions that are the best for their company,” says Nancy Harhut on Episode 563 of Marketing Smarts. “This... [...]