Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Cut Through the Noise with the King of Clarity, Steve Woodruff‘. This episode covers the following: The importance of clarity in cutting through today’s noisy digital landscape How the brain’s RAS and WIIFM principles make messages stick Staying authentic and relevant amid AI-generated content—and why clarity is the answer Breaking down Steve’s four-step “Clarity Formula” for effective communication How structuring information like a pyramid helps simplify messaging and win over stakeholders... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Navigating Social with Your Friendly Neighborhood Gen-Z‘. This episode covers the following: How social pros can approach working with non-sexy brands (and stay motivated) How Mitchell stays motivated when working on all types of content Mitchell’s take on how social media platforms and behaviors are changing How to get marketing clients with looking beyond vanity metrics Why employee-generated content is a huge trend today Why a desire to learn and try new things are a Gen-Z marketer’s secret... [...]