CMI Features Seven Neuro Writing Tactics for Better Results

Neuro copywriting is the process of crafting a marketing text to appeal to human psychology, thus influencing engagement and motivation to learn more and purchase. Content Marketing Institute contributor Olesia Filipenko has published an article highlighting seven neuro writing tactics to get inside the minds of your audience. She says, “Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques. Let’s look at... [...]