Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged? Content Marketing Institute is hosting a webinar ‘The Neuroscience of Engagement’ on Wednesday, September 1, 2021, at 2.00 pm ET. The CMI team says, “An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology... [...]

Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged? Content Marketing Institute is hosting a webinar ‘The Neuroscience of Engagement’ on Wednesday, September 1, 2021, at 2.00 pm ET. The CMI team says, “An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology... [...]