Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”. The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting! This 70 page guide will show you: The right metrics for understanding and interpreting marketing results Why measuring marketing programs is difficult, and how to do it correctly and efficiently Revenue metrics that get the executives’ attention and prove marketing... [...]

Marketo has released an ebook titled “The New State of Email Marketing”. The Marketo team says, “Is your email marketing using the power of precision? Email marketing has come a long way from its early days when marketers would buy a list and release an impersonal and irrelevant blast campaign to anyone they could. As today’s marketer knows, the more specialized the content, the greater the impact – which means that marketing automation provides email marketing with a special ability to attract, convert, and close more effectively than ever before. Download our new eBook... [...]