Content Marketing Institute has published a new video answering the question ‘Barbie Headlines the Latest Newsjacking Trend’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Barbie’s new movie shattered box office records. But brands and publishers are sharing her spotlight with clever promotions and Barbie-themed newsjacking. Can B2B brands ride those same (pink) coattails toward success? Watch or read this week’s CMI News for Robert’s “Rose-tinged” take on the topic.” [uix_video width=’560′... [...]

Content Marketing Institute has published a new video answering the question ‘When Does News Content Expire?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. New research sheds light on the shelf-life of news-centric content. Is it still worth creating if its potential to attract attention and drive traffic expires after 48 hours? Robert Rose shares his formula for balancing immediate clicks with ongoing engagement. So what do you think? Do you create a good balance of time-sensitive and evergreen... [...]