SEJ On News SEO In 2025

News SEO focuses on optimizing news content for better visibility in search engines and platforms like Google News. It involves strategies like timely publishing, keyword optimization, and structured data to drive traffic and audience reach. Search Engine Journal contributor Matt G. Southern has published an article on news SEO in 2025. She says, “From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. Top Takeaways Google Discover Google Discover is a key traffic driver for publishers, but results are mixed: 52% of respondents... [...]