Analyzing The Power of Niche Targeting

Niche targeting focuses on serving a specific segment of the market with tailored products or services. It helps businesses attract highly interested audiences, leading to better engagement and higher conversion rates. Convince & Convert contributor Romanshika Singh has published an article on niche targeting. She says, “If your marketing doesn’t resonate personally, you’re missing out on loyal, highly engaged customers. But why focus on smaller audiences when the allure of scale is so tempting? It’s simple: Niche audiences are more invested. These are people who are passionate... [...]