How to Improve SEO Performance Using NLP Tools

Natural language the way we speak naturally. With the advancements like big data and machine learning, search engines are beginning to understand the very nature of content —without the help of keywords used by the Internet users. Search engine results improve with the help of natural language processing. Portent‘s Evan Hall has published an article on improving SEO with natural language processing tools. Hall says, “I want to talk about BERT and what it means for SEO, but I want to give some context around the problem first and dispel some misconceptions that are still with us. Early... [...]