The latest article on ‘Offervault Scoop’ blog is titled “No Better Time Than Now To Start Affiliate Marketing”. Dustin says, “The way we work is changing. Although the 9-5 grind still exists, it’s a dying breed. People are starting to realize that there is no reason to work those long hours for someone else’s company when they could be doing what they love, making their own hours, and enjoying life a whole lot more. If you’re reading this, you’ve probably at least played with the idea. A recent Forbes article (http://www.forbes.com/sites/scotthartley/2012/08/17/the-rise-of-me-commerce/)... [...]

Gary DeJesus’s latest article on ‘MarketingProfs’ is titled “BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd”. DeJesus says, “Summer’s behind us, fall’s here, and across the US students have descended upon college campuses for the new academic year. With those students comes a huge amount of economic power: The US boasts more than 21 million college students, who have a total discretionary spending power of $120 billion per year (according to re:fuel College Explorer by Crux Research). Their impact on the economy is unquestionable. Not surprisingly,... [...]

The latest article on ‘Offervault Scoop’ blog is titled “Make The Most of Your Clicks”. Dustin says, “Its crucial that at least for performance / direct response based marketing, that you adequately and thoroughly manage your overall click to conversion rates and EPC. Oftentimes, advertisers and networks have a tendency to get frustrated when there are substantial clicks within a certain time period but the actual conversion rate of the CPA paying campaign is minimal. In many cases, normally I would shut off all campaigns that retain an average EPC of less than at least $.05 per click”. Make... [...]

Greg Miller’s latest article on ‘MarketingProfs’ is titled “Who Has Time for All That PR Stuff?”. Miller says, “Good question. The issue came up at breakfast with a partner in a very successful regional investment bank the other day. He and his firm are busy. High-quality middle-market businesses are in much demand. Strategic and financial buyers are out there. Sellers—particularly owners of family businesses—have lots of reasons to sell now. Money’s available for financing. Prices have stabilized. Capital gains taxes are on the way up. And competition for market share... [...]

The latest article on ‘Offervault Scoop’ blog is titled “4 Apps To Keep Your Affiliate Business Running Smoothly”. Dustin says, “As affiliate marketers we’ve got a ton of balls in the air, and keeping them all in play can be overwhelming even on the best of days. These apps will help you keep everything organized across the spectrum from organizing your computer to putting everything you’re doing within easy reach on your phone”. 4 Apps To Keep Your Affiliate Business Running Smoothly ‘Offervault Scoop’ Blog  [...]

The latest article on ‘Offervault Scoop’ blog is titled “How To Come Up With Great Designs”. Dustin says, “We all know the “common wisdom.” Your banner ads and webpages are the cornerstone of your program. They’re what ultimately sells your customer, so having them be outstanding is vital. And the only way, so the theory goes, to make them outstanding is to get them done by someone who is a design expert. But there are a few key problems with this theory. First, if you’ve worked extensively with designers, you know that what they come up with is never exactly what you were looking... [...]

Shelly Kramer’s latest article on ‘MarketingProfs’ is titled “Nine Tips for Writing Effective SEO Content”. Kramer says, “Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. After all, if you’re creating content for your website or blog and it’s not search engine optimized, Google and other search engines will rank it low on search engine results pages. And diminished visibility in search results can have a negative impact on the ability of customers, clients, and prospects to find you. In... [...]

Hunter Boyle’s latest article on ‘MarketingProfs’ is titled “Nineteen (19!) Ideas for Growing Your Email List”. Boyle says, “What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality always trumps quantity, and here are 19 budget-friendly ways to get the list you want. What you’ll find here are a few new twists to familiar tactics, along with real results and examples, to help you implement these ideas more effectively yourself”. Nineteen (19!) Ideas for... [...]

The latest article on ‘Offervault Scoop’ blog is titled “1 Simple Tool To Build A Bigger List”. Dustin says, “If you could improve your opt-in conversions, grow your audience, and enhance your metrics with one simple tool, would you do it? I’m always interested in these things.  So it only made sense for me to try out tools that help me do this easier and faster. And that’s exactly what the Unbounce platform has”. 1 Simple Tool To Build A Bigger List ‘Offervault Scoop’ Blog  [...]

Matthew Ellis’ latest article on ‘MarketingProfs’ is titled “Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business”. Ellis says, “Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, can easily backfire”. Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business MarketingProfs  [...]