Offline Reputation Management: Show why your clients need it #ad

Businesses, particularly offline businesses, may be slow to grasp the effect online comments may have on their reputation. But with more and more people searching online for a business to meet their needs, the online reputation of any business is critical. Polls show that approximately 72% of local consumers trust online reviews just as much as they trust personal recommendations from people they know, so a negative review can hurt a business’s effectiveness. If you are a marketing consultant with an interest in reputation management, you may find a new sales kit helpful. Offline: Reputation... [...]