Adweek has made available the replay of its webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends in Marketing Spend’. The Adweek team says, “Here’s a sure-thing prediction for 2024: Advertising investment, tactics and messaging will be in flux as consumer preferences shift, technology evolves and the regulatory environment remains uncertain. To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint.... [...]

This is a reminder for the Adweek webinar to be held on December 6, 2023.  To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done. Adweek is hosting a webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends in Marketing Spend’ on Wednesday, December 6, 2023, at 1.00 pm EST. The Adweek team says, “Get insights into the consumption and marketing investment trends shaping... [...]

To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done. Adweek is hosting a webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends in Marketing Spend’ on Wednesday, December 6, 2023, at 1.00 pm EST. The Adweek team says, “Get insights into the consumption and marketing investment trends shaping today’s media landscape, and strategies for building effective omnichannel... [...]