Omniture has released a report entitled “Productive Social Marketing”. The Omniture team says, “Management of corporate social media has become a full-time job in many marketing departments. But what impact is it actually having on your brand awareness? And perhaps more importantly, can it boost your company’s bottom line? A new Watershed Publishing Data Insights report examines the impact of social media and its potential to drive much more than mere awareness. Download the presentation to discover: Who’s likely to buy from social media sites How marketers are using... [...]