We told you yesterday about the new Easy Arbitrage solution for building an online business from scratch. To dig into it and its potential value for our readers, we purchased access to it ourselves. Here’s a picture of the member dashboard. Notice the menu at the top of the site, laying out the tools you can use to find products or services you can “leverage” to build your business, as well as traffic sources to find people interested in your niche. You use the software to locate products or services that you can resell at a profit. Some of these tools are available in the basic... [...]

“Arbitrage” is just a fancy word for the normal activity of thousands of businesses. They buy products at a wholesale or “insider” price and then resell them at a higher retail price. The major sellers of books, music and movies on eBay do just that, for example. They find low-cost sources for products their customers like, then buy them, advertise them and sell them for a profit. The point is that this is both normal and something any marketer can do, and it works for both products and services. You may need a little training on what products are easy to sell, where to... [...]