Helping offline businesses get online can be a lucrative business, but it can also be hard to get started. Typically, starting requires cold calling to local merchants who need to create an online presence. Many are too busy. Many are too skeptical. And many are too reluctant to commit money to a project. But there is a better (and easier) way. Provide obvious value to a business owner and they no longer see you as a pushy sales rep. You’re a helper and you can become an adviser. When you do, they get to know you, like you can ultimately trust you. At this point, you can offer them a contractual... [...]