Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. MOZ contributor Samantha Heald has published a case study on online reputation management. She says, “Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. When the media controls the narrative, it can lead to untrue... [...]

Online reputation management is a proces used to create a positive perception of a brand or business. Search Engine Journal contributor Rachel Vandernick has published an article explaining Online Reputation Management (ORM). She says, “While the mix that each business uses to maintain its online reputation will differ, ORM should involve a combination of the following: Owned media – Employee and customer stories, user-generated content (UGC), reviews, webinars, and brand-created content. Paid media – Sponsored social posts, lead generation, affiliate programs, and native advertising. Earned... [...]

Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online. Quick Sprout’s Lars Lofgren has published an article listing the 11 best online reputation management companies of 2022. He says, “Online reputation management services can help you build a positive brand image or repair a damaged one. This isn’t something you want to try to accomplish on your own for the... [...]

In the world of social media you need to be careful about your online reputation as it plays a pivotal role in your business growth. The Search Engine Journal contributor Pierre Zarokian has shared seven expert tips to help marketers protect their online reputation. Zarokian says, “Recent changes to Google’s algorithm (which we think occurred in September 2018) have pushed some complaint sites lower in search ranking. Read my prior article for more details about this. Tip 1: Provide Excellent Service You want to make sure that you really are providing an excellent service to... [...]