Strategies to manage online reviews

Your business needs genuine customer reviews that help you to build trust in the market and acquire new clients. You might be getting several positive and negative reviews for your products, but are you able to manage them in a way so that they benefit your brand? State of Digital contributor David White has published an article on how to manage online reviews on web and social media. White says, “Online reviews have never been as important as they are today. The ability to be perceived as a liked and trusted brand can be the difference between profit and loss, growth and decline and success... [...]