The COVID-19 pandemic has fostered the need for going digital for most organizations. When it comes to making sales, digital is the way out. Darshan Kantak , Google’s Vice President for Ads Product Management, has shared three useful ways to help you grow your online sales. Kantak says, “We’re focused on helping you influence the hundreds of millions of shoppers who come to Google every day. Today, we’re adding new ways to showcase and augment your brand and products visually to spark action across Search, Shopping, and Display ads; optimize and grow your customer acquisition volume;... [...]

Your copywriting skills can help you to win more customers and improve your sales. Along with the brand information your content should also have the persuasive elements that help you to stand out. The Copyblogger’s Brian Clark has published an article highlighting five types of online prospects and ways to sell them. Clark says, “If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in. On the other hand, you’ve probably noticed that if you spend all of... [...]