The latest article on ‘MarketingProfs’ is titled “User Age Profiles of the Top Social Networks”. Ayaz Nanji says, “The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex. The analysis was based on survey data from a panel of people with Web access living in four countries at different stages Internet development: India, South Africa, Spain, and the United States. To determine the age profiles of top platforms, GlobalWebIndex asked respondents of various ages to list which social networks... [...]

The latest article on ‘MarketingProfs’ is titled “Eight Steps to Setting Up a Successful Email Marketing Welcome Series”. Ben Liau says, “The vast majority of opted-in subscribers these days are usually either inactive or they haven’t yet placed their first order. Getting new subscribers to make their first purchase is the first barrier to turning them into a longer-term paying customer. By sending newly opted-in subscribers a series of email communications encouraging them to buy, you ensure that they are kept engaged and likely to buy within a targeted period of time. That series... [...]

The latest article on ‘MarketingProfs’ is titled “How Consumers Use Online Shopping Carts”. Ayaz Nanji says, “Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic. However, 19% use online shopping carts as wish lists/reminders, putting in items they like to keep track of, and another 13% say they collect items in their carts until they get an offer for free shipping or a deal based on spend amount. One in ten (11%) say they abandon their cart more often than they purchase“. How... [...]