‘The Data Digest: Online Video Aavertising’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Data Digest: Online Video Aavertising”. Reineke Reitsma says, “This week, Facebook announced its rollout of auto-play advertising videos – starting with a teaser for the upcoming movie Divergent. The video ads automatically start playing, without sound, when they appear. Users can click on the video to view it with sound or scroll past it if they aren’t interested. Video definitely has the future. In a blog post by my colleague Michael O’Grady last year, he revealed that video was the fastest-growing digital... [...]