OpenX Releases ‘How to Crush Your Revenue Goals’ White Paper

OpenX, a provider of digital advertising technology, has released a white paper entitled “How to Crush Your Revenue Goals”. OpenX team says, “Ad serving technology has not kept up with the innovations in the online advertising industry, putting publishers at a significant disadvantage. Are you earning what you should for your ad inventory? Are discrepancies and latency eroding your revenue? Is your current SSP not delivering the results you need? IN THIS WHITEPAPER, LEARN HOW TO: Make all your demand channels work harder Get the highest possible price for each impression Control... [...]