Google Integrates Optimize and AdWords for Better Landing Pages

Google has announced the integration of Google Optimize with Adwords. This integration will help marketers to improve and personalize the landing pages their ads lead to. Google Optimize provides marketers with an insight on which site experiences engage their customers and provides solutions to optimize websites and improve its performance. Google AdWords team says, “The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters. It’s... [...]