MOZ on How to Research, Monitor, and Optimize for Questions

Search engine marketing is a creative task. We need to focus on all kinds of content to achieve higher rankings. MOZ contributor Ann Smarty has published an article on how one should research, monitor, and optimize for questions. She says, “Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and/or social media... [...]