Four-Step Guide to Content Optimization for Search

Content is the king when it comes to search engine marketing. With fresh and quality content, you can continue to get more and more web traffic. Search Engine Land contributor Rachel Lindteigen has published a four-step guide on ‘Optimizing content for search’. She says, “Once you’ve clarified who you’re creating this content piece for, it’s time to start brainstorming. You can: Brainstorm ideas. Check the SERPs for terms that might interest your audience and ensure your content aligns with the search intent. Use your favorite SEO keyword research tool for idea generation. Search... [...]