That sign over tomatoes in a grocery store applies to people, too, when they come to your squeeze page. Some people say squeeze pages don’t work anymore. They are partially right. Typical squeeze pages don’t work as well as they used to. Viruses, malware and data center hacks have made people more cautious than ever before. And who can blame them? If you have ever had your identity stolen, you never want it to happen again. So before people will share their contact information, they need to get to know you and trust you. Then, just maybe, they will open up with their name and email. Savvy... [...]

They say it was Hippocrates who first said, “Primum non nocere” (First, do no harm.) He was talking to doctors, but his rule also applies to landing pages. The first rule of landing pages (or squeeze pages) is “Don’t scare away the people who land there.” (At least, not the people you are targeting.) When they see an opt-in form as soon as they arrive, their suspicions are activated, and they become very cautious. They don’t know you and they don’t know if they can trust you with their name and email address. It’s that suspicion and fear that OptinLinks... [...]