How to balance paid and organic search strategies

Search engine marketing helps you expand your online reach and get more customers resulting into better business. Search Engine Watch contributor Michael McManus has published an article on balancing paid and organic search strategies for optimum success. He says, “Here are some practical tips to have both SEO and PPC work together. Keywords Keywords are important to both SEO and PPC as each one is reliant on them to help with creating the proper content for each strategy. They are both going to want to target the proper and relevant keywords in order to show up in the SERPs when a user is... [...]