While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts. Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 14, 2021, at 2.00 pm ET. The SEJ team says, “Join this webinar and learn how your first-party data can unleash the hidden potential of your digital presence to drive more profitable and sustainable revenue. In this presentation, you’ll learn: How unifying the most critical datasets – from technical... [...]

While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts. Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 7, 2021, at 2.00 pm ET. The SEJ team says, “Join this webinar and learn how your first-party data can unleash the hidden potential of your digital presence to drive more profitable and sustainable revenue. In this presentation, you’ll learn: How unifying the most critical datasets – from technical... [...]