Effective organization management for marketers ensures streamlined workflows, clear goal setting, and efficient resource allocation. It enhances team collaboration and campaign execution, leading to better results and ROI. MarTech contributor Ana Mourão has published an article explaining why organization management is crucial for marketers. He says, “Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding, tool management, architecture vision, capability assessment and tool procurement. This article covers the last... [...]