Over-The-Top (OTT) Advertising: Complete Guide [Guide]

OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms. StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising. She says, “Simply put, OTT devices are any devices that can deliver streaming content. You’re probably already familiar with them, but examples include: Smartphones, tablets, laptops, computers Smart TVs TVs connected to the internet with an external device (i.e., Roku, Chromecast, Fire Stick, etc.) TVs... [...]