Can P2P Marketing Become a Alternative to Influencer Marketing?

Effective influencer marketing helps you grow your brand by selecting the right influencers in your domain. On the other hand, Peer-to-peer marketing is the process where consumers recommend products or services to their peers. HubSpot contributor Caroline Forsey has published an article justifying P2P marketing as a good alternative to influencer marketing. She says, “P2P marketing relies on your current customers to recommend your products and services to their friends, families, and acquaintances. Influencer marketing, on the other hand, uses well-known figures (typically figures in popular... [...]