Three Steps to Know Whether You Need a Dedicated Paid Landing Page

A landing page is a standalone web page that a person visits clicking through from an email, ad, or other digital location. MOZ contributor Travis McKnight has shared three steps to learn when you need a dedicated paid landing page. He says, “The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do... [...]