Paid search offers immediate visibility by placing ads at the top of search engine results, driving targeted traffic to websites. It allows precise audience targeting and measurable ROI, making it a cost-effective strategy for capturing high-intent customers. Digital Marketing Institute is hosting a webinar ‘How to Increase your ROI through Paid Search’ on Wednesday, August 28, 2024, at 2.00 pm ET. The DMI team says, “We’ve seen real challenges in PPC advertising over the last while – rising costs, shifting consumer behavior, and AI integration into search.... [...]

By understanding consumer behavior and paid search trends, you can drive more traffic and grow your sales. Similarweb is hosting a webinar ‘Paid Search: Uncovering Industry and Keyword Trends’ on Tuesday, June 14, 2022. The Merkle team says, “The data experts at Similarweb are going live for an exclusive webinar on June 14. Join for a breakdown of paid search trends in the U.S. and worldwide, so you can make data-driven decisions and stay ahead of the pack. Join to learn: ● The fastest-growing industries in paid search traffic ● Top performing keywords and PPC spend data ●... [...]

By understanding consumer behavior and paid search trends, you can drive more traffic and grow your sales. Similarweb is hosting a webinar ‘Paid Search: Uncovering Industry and Keyword Trends’ on Tuesday, June 14, 2022. The Merkle team says, “The data experts at Similarweb are going live for an exclusive webinar on June 14. Join for a breakdown of paid search trends in the U.S. and worldwide, so you can make data-driven decisions and stay ahead of the pack. Join to learn: ● The fastest-growing industries in paid search traffic ● Top performing keywords and PPC spend data ●... [...]

A cookieless world — What will this major shakeup do for your business or clients? Search Engine Journal is hosting a webinar ‘Paid Search In A Cookieless World: Are You Ready?’ on Wednesday, February 9, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to learn how savvy marketers can utilize improved paid search techniques to benefit from the first-mover’s advantage. In this webinar, you’ll learn: What we know so far about the imminent cookieless future. First-mover advantages, opportunities, and challenges facing search marketers. Strategies to future-proof... [...]

A cookieless world — What will this major shakeup do for your business or clients? Search Engine Journal is hosting a webinar ‘Paid Search In A Cookieless World: Are You Ready?’ on Wednesday, February 9, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to learn how savvy marketers can utilize improved paid search techniques to benefit from the first-mover’s advantage. In this webinar, you’ll learn: What we know so far about the imminent cookieless future. First-mover advantages, opportunities, and challenges facing search marketers. Strategies to future-proof... [...]

Search Engine Roundtable contributor Barry Schwartz has published a video ‘Brett Bodofsky On His Passion For Paid Search & Sharing With Others’ featuring Brett Bodofsky. Schwartz says, “Brett Bodofsky is the senior paid media specialist at Elumynt, he explained how he got into doing paid search. He actually went from being a web developer to a paid search specialist. He was very self taught when it comes to PPC but learned a lot from the Google Ads help documents, and the various communities. He discussed ways you can give back to your community as a digital marketer. He is... [...]

When it comes to marketing and promotions, paid search and PPC marketing are chosen by most businesses. While using these two marketing types, it’s important to regularly revisit your paid search strategy to improve campaign performance. Search Engine Journal contributor Lisa Raehsler has shared 10 paid search & PPC planning best practices. She says, “Here are 10 PPC best practices to help you adjust and plan for the months ahead. 1. Budget Review & Optimization Some advertisers get stuck in a rut and forget to review and reevaluate the distribution of their paid media budgets. To... [...]

Paid search marketing is a great way to reach your target customers and grow your sales online. Search Engine Land has shared six tips to win local with paid search. The SEJ team says, “Here are six tips every marketer needs to win local marketing with paid search. 1) Don’t rely on Google alone Location targeting — through Google Ads, for example — marks a huge revolution for advertisers and marketers. It enables them to maximize their PPC by targeting ads to specific areas. Yet, while this is certainly helpful, significant blindspots remain. The data provided by Google Ads and others... [...]