Path to Personalization [White Paper]

Personalization is key to achieve your marketing goals. It helps you closely connect with your prospects and customers and make them take desired actions. ClickZ has published a new white paper entitled ‘Path to Personalization’. This whitepaper will help you understand the different steps on the path to personalization: Establish your team and objectives Outline audience segments Map the customer journey Empower marketers to quickly create, distribute and iterate content Centralize and leverage third-party data sources Go beyond your website Make personalization a core business priority. Path... [...]