Patsi Krackoff’s latest blog post is titled “4 Tips to Attract More Readers to Your Business Blog”. Krackoff says, “How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog, you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers“. 4 Tips to Attract... [...]

Patsi Krackoff’s latest blog post is titled “Google Images: How to Add Great Images to Business Blogs”. Krackoff says, “Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee. I’ve got a new toy: Google Images. I was researching planning models for a client ebook I’m writing, and discovered a page of diagrams and charts people have contributed:Google... [...]

Patsi Krackoff’s latest blog post is titled “Is Your Business Blog “Just Okay?” Here’s How to Change It”. Krackoff says, “Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Not bad, but more likely “just okay.” Hey, at least you’ve got a blog and are doing most things right. But mediocre is a long way from spectacular. Here’s what I mean by “successful business blog.” To me, in my world of professionals who use the Internet to get found, get known and get clients, a successful business blog is one that works for what it was... [...]

Patsi Krackoff’s latest blog post is titled “How to Become a #1 Expert with a Blog”. Krackoff says, “Are you #1? If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. It may be hard to make that claim. Unless, of course, you can stake out a niche online, and show that you’re a number one expert in your field with a blog. Dr. Charles Parker, for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit disorders. But he... [...]

Patsi Krackoff’s latest blog post is titled “You Business Blog: Should You Make Money with Sponsored Posts?”. Krackoff says, “Want to make money with your business blog? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Your business blog can use these sponsored posts to provide a... [...]

Patsi Krackoff’s latest blog post is titled “Business Blog Writing: Must You Write It Yourself?”. Krackoff says, “Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog? Or can you outsource it to writers and guest bloggers? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Yet professional service providers are often pressed for time“. Business Blog Writing: Must You Write It Yourself? Patsi Krackoff’s Blog  [...]

Patsi Krackoff’s latest blog post is titled “Better Business Blogging: 7 Lessons from Liberace”. Krackoff says, “Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades. I just saw the HBO film “Behind the Candelabra,” with an amazing performance by Michael Douglas in the starring role, with Matt Damon as his lover. (And, yes, these two actors do kiss in the movie!) Why do you think Liberace was so popular?... [...]

Patsi Krackoff’s latest blog post is titled “Blog Content: 4 Ways to Make Your Blog Unique”. Krackoff says, “Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? By providing information that is uncommon enough to intrigue a visitor. Where can you find this unusual blog content? 1. Infographics – Infographics are a popular trend when supplying facts. Normally, they are based on real information... [...]

Patsi Krackoff’s latest blog post is titled “Business Blogging: How to Optimize Older Posts”. Krackoff says, “Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content? Make it easy for your blog readers to learn more about your solutions to their problems. This requires that you do more than just write an article from the heart. Yes, writing with passion is great, but as long as you’ve got readers on your... [...]

Patsi Krackoff’s latest blog post is titled “Grab Blog Readers’ Attention with Animated Videos”. Krackoff says, “How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention Get them emotionally engaged Make a memorable impact There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services. Attention, emotions, memory“. Grab Blog Readers’ Attention with Animated Videos Patsi Krackoff’s... [...]