Patsi Krackoff’s latest blog post is titled “Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget”. Krackoff says, “The Search Engine Optimizationlandscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible. Having said that, there are... [...]

Patsi Krackoff’s latest blog post is titled “Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!”. Krackoff says, “You want to Engage your Blog Readersand encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post? The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention... [...]

Patsi Krackoff’s latest blog post is titled “Your Business Blog:  Guest Blogging Etiquette”. Krackoff says, “Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. The answer was a pretty resounding “yes.” In light of that, I thought I should elaborate on a few tips for how to be a good guest blogger. First, reciprocal guest blogging can be a great opportunity for all. It helps bring new readers to each blog that is involved“. Your Business Blog:  Guest Blogging Etiquette Patsi Krackoff’s Blog  [...]

Patsi Krackoff’s latest blog post is titled “Guest Blogging: Just How Important Is It?”. Krackoff says, “Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share“. Guest Blogging: Just How Important Is It? Patsi Krackoff’s Blog  [...]

Patsi Krackoff’s latest blog post is titled “7 Content Marketing Questions to Ask  BEFORE You Write a Word”. Krackoff says, “Here are some key marketing questionsto ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself“. 7 Content Marketing Questions to Ask  BEFORE You Write a Word Patsi... [...]

Patsi Krackoff’s latest blog post is titled “Content Marketing Focus: Lessons from Steve Allen”. Krackoff says, “Having a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s hope you haven’t wasted money as well as time. Steve Allen was a famous comedian who started The Tonight Show, in 1954, long before Johnny Carson became the host... [...]

Patsi Krackoff’s latest blog post is titled “Scribd: Just Another Document Sharing Site?”. Krackoff says, “I may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. It is the most popular document sharing site available, with over 50,000 uploads each day. Yes, that number is correct. This is key for those of us that use content marketing online to get found, get known and get clients. Pay attention to what I’m going to tell you“. Scribd: Just Another Document Sharing... [...]

Patsi Krackoff’s latest blog post is titled “4 Simple Ways to Get More Blog Readers”. Krackoff says, “When it comes to business blogging, many professionals forget that there is more to it than getting information out on the page. The appeal of business blogs and sites has a lot to do with readers’ impressions. How can you make your business blog visually appealing, even sexy? Blog formatting is key; in fact, it makes the difference between readers scanning and leaving, and staying to read. Here are four simple ways you can jazz up your site and get more blog readers“. 4 Simple... [...]

Patsi Krackoff’s latest blog post is titled “Oscar Wilde: Advice on Better Blogging”. Krackoff says, “You know that your blog is a key part of your search strategy, but do you know how to get the most out of it?  What would Oscar Wilde advise for better blogging? Thousands of blog guides exist, but do they really help or just cloud the issue further? This is what you need to know when it comes writing to a better blog, one that’s really readable. There’s no such thing as ‘blog style.’ However, the easier it is to read the better. Break it up, make it easy for the reader. That... [...]

Patsi Krackoff’s latest blog post is titled “Online Content Marketing: Let’s Put the “We” Back Into Weblog”. Krackoff says, “I get calls from small business professionals who want to start a blogor an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it, indicate they like it, let alone pick up the phone and call“. Online Content Marketing: Let’s Put the “We” Back Into Weblog  [...]